While the Mad Men-era three martini lunch is a thing of the past, inviting a customer, prospect or referral source to lunch is as important for business development today as it ever was.
Starting with the menu, here’s some food for thought when you’re planning a successful business lunch:
How do I know what people want to eat? Some people say a successful business lunch is not about the food, but that’s not true. A bad meal leaves a bad taste in everyone’s mouth. Rather than polling your guests in advance about their food preferences, it makes sense to choose a restaurant with a wide variety of popular specialties on the menu, where everyone will find something they love to eat.
Creating a “something for everyone” menu is an art and a science that TooJay’s has been cultivating for more than 30 years, and it shows. Our selection of traditional, homemade comfort food, piled-high sandwiches and fresh wraps, made-from-scratch soups, salads and desserts covers the gamut of lunchtime favorites. Timeless New York deli-style favorites are featured alongside delicious new items, respecting our authentic deli heritage while reflecting our guests’ evolving culinary preferences. When you’re tasked with pleasing everyone, TooJay’s has it all.
Is the restaurant easy to find and does it have convenient parking? A business lunch is typically not the right occasion to choose a tucked away, hole-in-the-wall restaurant. In the middle of a workday, your lunch guest is more likely to appreciate convenient access and easy parking than a culinary adventure. With 30 locations throughout Florida, TooJay’s restaurants are prominently located on major streets and in popular shopping centers, all of which have plenty of parking just steps away.
How are the acoustics? If it’s too quiet, you’ll have to whisper and if it’s too loud you’ll have to shout. Many contemporary restaurants are designed to be noisy, with high ceilings and hard surfaces. Sparse design might be a feast for the eyes, but it can be an obstacle for conducting conversations without people at nearby tables overhearing you. The perfect solution? TooJay’s booths offer more privacy, comfort, and separation from foot traffic than chairs.
What do I want to achieve? It’s not unusual for food to take center stage, but a business lunch, just as any other meeting, should have a purpose, whether it’s to add a personal dimension to the existing relationship or promote a specific business transaction. Determine in advance if you want to build a personal connection and establish common ground by chatting about family, vacations and other personal subjects, or whether it’s in your best interest to keep the conversation strictly business. Sometimes it’s easier to build a bond by listening more than you talk and answering your guest’s questions.
As a welcome add-on to your lunch, stop by TooJay’s famously tempting bakery counter on your way out and choose some sweet treats to bring back to the office. Our freshly baked pastries are the best!
Last, but certainly not least, remember that the person who initiated the meeting typically picks up the check.
For more information about our menus, visit toojays.com/menu/all-other-menus