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TooJay’s Thanksgiving Feast showcased on WPTV News!


Palm Beach Post reviews TooJay’s in Stuart

Palm Beach Post reviews TooJay’s in Stuart “Your taste buds start salivating the minute you walk through the door and past the endless glass cases of baked pastries, cakes and cookies on your way to the dining room. Click to read full review.


TooJay’s Naples reviewed by The Written Palette

Mary McGrath, blogger for The Written Palette writes: “Choose from a nice selection of hefty sized ½ sandwiches, which includes and a brimming bowl of soup along with a pickle and coleslaw.” Click here to read the full review.


TooJay’s CEO Max Piet wins 2019 Apogee Award

TooJay’s CEO Max Piet was the winner of the 2019 Apogee Award from South Florida Business and Wealth. Click here for the full article.


Sebastian News Daily reviews TooJay’s Vero Beach location

Andy Hodges writes:

“It’s a twist, and very good (Philly Grilled Cheese). I can see myself coming back to TooJay’s and ordering this again. The french fries were secondary, an excellent addition to the sandwich, but nothing else mattered after eating the Philly Grilled Cheese. You have got to try it. Click here to read full article.


Meals and Deals: Your Business Lunch Check-List

While the Mad Men-era three martini lunch is a thing of the past, inviting a customer, prospect or referral source to lunch is as important for business development today as it ever was. 

Starting with the menu, here’s some food for thought when you’re planning a successful business lunch:

How do I know what people want to eat? Some people say a successful business lunch is not about the food, but that’s not true. A bad meal leaves a bad taste in everyone’s mouth. Rather than polling your guests in advance about their food preferences, it makes sense to choose a restaurant with a wide variety of popular specialties on the menu, where everyone will find something they love to eat. 

Creating a “something for everyone” menu is an art and a science that TooJay’s has been cultivating for more than 30 years, and it shows. Our selection of traditional, homemade comfort food, piled-high sandwiches and fresh wraps, made-from-scratch soups, salads and desserts covers the gamut of lunchtime favorites. Timeless New York deli-style favorites are featured alongside delicious new items, respecting our authentic deli heritage while reflecting our guests’ evolving culinary preferences. When you’re tasked with pleasing everyone, TooJay’s has it all.

Is the restaurant easy to find and does it have convenient parking? A business lunch is typically not the right occasion to choose a tucked away, hole-in-the-wall restaurant. In the middle of a workday, your lunch guest is more likely to appreciate convenient access and easy parking than a culinary adventure. With 30 locations throughout Florida, TooJay’s restaurants are prominently located on major streets and in popular shopping centers, all of which have plenty of parking just steps away. 

How are the acoustics? If it’s too quiet, you’ll have to whisper and if it’s too loud you’ll have to shout. Many contemporary restaurants are designed to be noisy, with high ceilings and hard surfaces. Sparse design might be a feast for the eyes, but it can be an obstacle for conducting conversations without people at nearby tables overhearing you. The perfect solution? TooJay’s booths offer more privacy, comfort, and separation from foot traffic than chairs. 

What do I want to achieve? It’s not unusual for food to take center stage, but a business lunch, just as any other meeting, should have a purpose, whether it’s to add a personal dimension to the existing relationship or promote a specific business transaction. Determine in advance if you want to build a personal connection and establish common ground by chatting about family, vacations and other personal subjects, or whether it’s in your best interest to keep the conversation strictly business. Sometimes it’s easier to build a bond by listening more than you talk and answering your guest’s questions. 

As a welcome add-on to your lunch, stop by TooJay’s famously tempting bakery counter on your way out and choose some sweet treats to bring back to the office. Our freshly baked pastries are the best!

Last, but certainly not least, remember that the person who initiated the meeting typically picks up the check.

For more information about our menus, visit


It’s Easy to Eat Light at the Deli

Deli lovers rejoice! Watching your waistline doesn’t mean turning your back on the restaurants you love. At TooJay’s Deli, offering you an array of healthy, lower-calorie options is our pleasure. Choose from more than 200 entrées (added accent) under 600 calories on our Deliciously Lite Menu ( for breakfast, lunch and dinner or follow a few basic tips that cut the calories on all our deli classics.  

Here are six tips to get you started!

  1. Little gestures add up to big milestones. Go ahead and have the lean roast beef or turkey sandwich on fresh rye but skip the calorie-laden mayonnaise. Take it a step further and replace the French fries or potato salad (removed chips) with a side-salad and low-cal dressing or a small order of fresh fruit.
  2. Resist the bread and order an entrée like old-fashioned pot roast, but ask your server to replace the mashed potatoes with another fresh vegetable. 
  3. Be mindful of portion size. Consider eating half of everything on your plate and taking the other half home for tomorrow. 
  4. Salads are a staple for many calorie-counters, but heavy dressings and large servings can knock them off the healthy eating bandwagon. TooJay’s chopped salad of turkey, ham, egg and crisp greens with crumbled Gorgonzola and bacon on top is a wholesome, low-cal meal that stands on its own without heavy dressing. For dressing, zesty light Italian or olive oil and balsamic vinegar hit the spot.
  5. Forego creamy soups and order a healthy, broth-based vegetable soup instead. TooJay’s traditional chicken noodle soup is loaded with chicken and vegetables and only 70 calories. And yes, make it a cup instead of a bowl. 
  6. Choose your beverages wisely because sweet sodas, ice teas and juices can pack more calories than you think. Opt instead for flavorful, unsweetened drinks, like TooJay’s fresh brewed ice tea or peach tea (this is sweet puree) to accompany your meal. 

Eating lean and healthy at an authentic, New York-style deli is not nearly the challenge some people think it is when you have a Deliciously Lite Menu to choose from and some calorie-busting tips to make almost any dish work for you.   


Check out our recent review from the South Florida Sage!

“Have you ever been to TooJay’s? If not, it may be a more convenient time then ever with new locations popping up around South Florida” click here to read full review!


Homemade Solutions for Time-Starved Families

Man picking up to-go food from TooJay's

What’s the last thing most on-the-go Floridians want to do after a long day of work? For many of us, it’s cooking a made-from-scratch meal, complete with washing the dishes and cleaning up the kitchen. That’s why more people than ever before are searching for fresh, grab-and-go breakfast, lunch and dinner options. They want high-quality meals, enjoyed at home, that fit into their time-crunched lifestyles without sacrificing health and flavor.

According to a survey of nearly a thousand Working Mother readers, 55 percent of respondents agree that convenience foods help them juggle work and family responsibilities.

That’s where TooJay’s Deli comes in, with its focus on being the best restaurant for families.  There’s a reason the restaurant brand has won Best Deli and Best Take-Out from the Orlando Sentinel, Best Sandwich Shop and Best Dessert from The Palm Beach Post and other prestigious awards! 

In addition to in-restaurant dining, all 30 TooJay’s throughout Florida also feature a take-out deli where piled-high meats, homemade salads and side dishes are served every day. There are sliced-to-order deli meats like brisket, pastrami, corned beef, roast beef and turkey breast, freshly baked rye bread, as well as homemade soups, tuna, dill chicken and egg salads.  For traditional deli lovers, the deli always features bagels and lox, knishes, matzoh ball soup and other favorites. What’s more, anything on TooJay’s dine-in menu is available for take-out. 

Need to dash in and out? Here’s what to do. Order in advance by calling your local TooJay’s or place an order online or through the Delicious Rewards app, available for Apple and Android smartphones.

TooJay’s knows that one size does not fit all when it comes to balancing convenience, nutrition and taste, so its menu offers a wide array of take-out and dine-in choices. For time-starved families, TooJay’s deli counter is a great place to start.


TooJay’s Deli CEO talks future expansion

Originally reported By Matthew Arrojas  – Reporter, South Florida Business Journal on Jul 1, 2019, 1:54pm EDT

A new TooJay’s Deli is slated to open July 9 in Dania Beach, which would mark the West Palm Beach-based chain’s 30th Florida location and sixth in Broward County.

TooJay’s will hire 60 to 70 employees to staff the 5,000-square-foot eatery, expected to open this summer at 131 S. Compass Way at the Dania Pointe shopping mall. The 183-seat restaurant will serve breakfast, lunch and dinner daily.

But the deli’s CEO and president Maxwell Piet has grand plans for the chain beyond this upcoming location. While these plans start local, Piet told the Business Journal that he hopes to grow the brand nationally with over 200 future locations from its current 29 outposts.

Founded in 1981 in Palm Beach, TooJay’s has extended throughout the state to cities such as Fort Lauderdale, Orlando and Tampa. However, there are still markets in Florida that Piet hopes to penetrate, like Jacksonville.

He said the goal is to have around 45 Florida locations before going national. Right now, the focus is on renovating all existing locations before spreading more across the state. Once he hits the 45-restaurant goal, Piet said the brand would be stable enough to support national expansion.

And through it all, TooJay’s will stay company-owned.

Piet said there are no plans to franchise the TooJay’s Deli brand. He worries that franchising would lead to complications, as the brand succeeds with certain demographics and in certain locations, and leaving these decisions to franchisees could be problematic. The deli does best with seniors and families, so he needs to be sure every location targets those demographics, he said.

Additionally, the fact that most TooJay’s have attached bakeries could add further complications to franchising.

TooJay’s recently experimented with smaller restaurants with its Naples location. Downsizing the typical store could open up more real estate opportunities, leading to faster expansion, Piet said. Most TooJay’s locations are 5,000 square feet, but the Naples eatery is about 3,500 square feet. It has continued to do well, despite the smaller size, he said.

All TooJay’s locations will be remodeled in the coming months. After all remodels are complete, then the chain will turn its focus on expanding once again.

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