TooJay’s Deli President and CEO Max Piet Joins Feeding South Florida Board of Directors

WEST PALM BEACH, Fla. (December 5, 2018) – Max Piet, President and CEO of TooJay’s Deli, has joined the Board of Directors of Feeding South Florida for 2018-2020. Feeding South Florida is a Feeding America food bank serving Palm Beach, Broward, Miami-Dade, and Monroe Counties.

“With Feeding Florida as TooJay’s charitable partner, it was a natural fit for me to accept the invitation to join the board of Feeding South Florida,” said Piet. “I have seen firsthand the vital service the network of food banks throughout Florida provides to local communities.”

In 2018, TooJay’s announced its partnership with Feeding Florida, a statewide network of Feeding America food banks providing a healthy, adequate and consistent food supply to those in need. Since the partnership’s inception, the West Palm Beach-based restaurant company has raised and donated nearly $58,000 to Feeding Florida.

Piet joined TooJay’s in 2017 as President and CEO. His responsibilities include providing strategic leadership, working with the board of directors and management team to establish long-range goals, forming expansion plans and policies for the restaurant company known around the state for its generous servings of homemade, New York deli favorites.

With plans to continue expanding its Florida footprint, TooJay’s is set to open new restaurants in Naples, Fort Lauderdale and Dania Beach during the first half of 2019 and is busy updating existing restaurants with a new look that preserves the feel of an authentic New York deli in a modern environment.

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About TooJay’s
Founded in 1981, TooJay’s has grown to 28 restaurants throughout Florida and currently serves guests in Palm Beach and Broward counties, the Treasure Coast, the West Coast of Florida, the Orlando area, The Villages and Polk County. Three new restaurants are expected to open in Naples, Fort Lauderdale and Dania Beach during the first half of 2019.

TooJay’s received the 2018 and 2017 Dining Award for Best Deli from Orlando Magazine, two Foodie Awards for Best Deli and Best Take-Out from the Orlando Sentinel, the 2016 Best of South Florida Award for Best Deli from the Sun Sentinel and ranked eighth in the country for Family Dining by Consumer Reports.

For more information about TooJay’s, visit TooJays.com. Follow TooJay’s at twitter.com/therealTooJays and instagram.com/toojaysdeli or visit the Facebook fan page, which has over 90 thousand fans, and become a fan at facebook.com/TooJaysDeli.                      

About Feeding South Florida
Feeding South Florida® is a member of the Feeding America® network of food banks and the leading domestic hunger-relief organization serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. Providing support for 25 percent of the state’s food insecure population, its mission is to end hunger in South Florida by providing immediate access to nutritious food, leading hunger and poverty advocacy efforts, and transforming lives through innovative programming and education. Feeding South Florida distributes 50.5 million pounds (42 million meals) of food annually, to more than 700,000 individuals through direct-service programs and a local network of approximately 300 nonprofit partner agencies. Visit www.feedingsouthflorida.org or call 954.518.1818.

Contact: EmmaJean Livingston
Pierson Grant Public Relations
elivingston@piersongrant.com 
954-776-1999, ext. 242

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TooJay’s plans to open three new locations in 2019

Pembroke Location Photo
TooJay’s will open two restaurants in the tri-county area in 2019.

By Billy Jean Louis – Reporter, South Florida Business Journal

West Palm Beach-based TooJay’s Restaurant will open three locations, including two in the tri-county area, using some of the investment funds it recently received from Chicago-based Monroe Capital LLC, according to TooJay’s President and CEO Max Piet.

“Naples will open in early first quarter [of 2019] with Fort Lauderdale and Dania Beach to follow. We continue to look for new sites throughout Florida to continue our growth strategy,” Piet said. “In addition, we have remodeled most of our locations to feature our current design elements. We will also use portions of the investment to complete the remaining remodels.”

Piet said the restaurants are under construction at 2980 N. Federal Highway in Fort Lauderdale and 301 Bryan Road in Dania Beach’s new Dania Pointe development. He didn’t disclose the amount of the investment.

Founded in 1981, TooJay’s currently operates 28 locations in the Sunshine State. Open for breakfast, lunch and dinner, its restaurants serve sandwiches, made-from-scratch soups, salads and baked goods, according to its website.

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TooJay’s Shaun Gibson visits WPTV to show viewers how to carve a turkey this Thanksgiving

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TooJay’s Deli President and CEO takes World Kindness Day to New Heights and Raises More Than $14,000 for Feeding Florida

Feeding South Florida (a member of the Feeding Florida network of food banks) President and CEO Paco Vélez pointing to TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant.
Feeding South Florida (a member of the Feeding Florida network of food banks) President and CEO Paco Vélez pointing to TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant.

WEST PALM BEACH, Fla. (November 14, 2018) – TooJay’s Deli President and CEO Max Piet raised the stakes on World Kindness Day by climbing onto the roof of the company’s Lake Worth restaurant and refusing to come down until $10,000 was raised to help Feeding Florida stock its pantries. Thanks to the generous support of donors, the fundraising goal was surpassed and more than $14,000 was raised.

“Our TooJay’s team was committed to going above-and-beyond the ordinary on World Kindness Day by inspiring others to help Feeding Florida end food insecurity in our great state,” said Max Piet, president and CEO of TooJay’s, who spent 9 hours atop the roof, calling and emailing friends and family until $14,000 was raised. “We thank all the individuals and businesses who joined us and made generous donations to Feeding Florida.” TooJay’s team members also got involved by making contributions to the event.

An aerial view of TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant’s roof.
An aerial view of TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant’s roof.

Feeding Florida is a statewide network of Feeding America food banks providing a healthy, adequate and consistent food supply to those in need. Every dollar donated provides 11 meals through the Feeding Florida network. TooJay’s donation will fund more than 155,000 meals for food insecure families.

On World Kindness Day, TooJay’s collected funds for the cause through its website and donations guests made on their checks. In addition, TooJay’s classic large black and white cookies turned orange and white for the day in honor of Feeding Florida, with proceeds from every orange and white cookie sold donated to the organization.

“The Feeding Florida network was so excited to join the TooJay’s community on World Kindness Day as we united to raise $14,000 to support our statewide network of food banks,” said Robin Safley, executive director of Feeding Florida. “We appreciate everyone who contributed from those who stopped into their local TooJay’s to make a donation or buy a cookie to those near and far who contributed online. These efforts are so appreciated as they allow us to provide a healthy, adequate, and consistent food supply to our neighbors facing food insecurity.”

TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant’s roof, prepared for the long haul under a tent with his laptop, phone and a sleeping bag.
TooJay’s President and CEO Max Piet on top of the Lake Worth restaurant’s roof, prepared for the long haul under a tent with his laptop, phone and a sleeping bag.

Founded in 1981, TooJay’s has grown to 28 restaurants throughout Florida and currently serves guests in Palm Beach and Broward counties, the Treasure Coast, the West Coast of Florida, the Orlando area, The Villages and Polk County. Three new restaurants are expected to open in Naples, Fort Lauderdale and Dania Beach during the first half of 2019.

TooJay’s received the 2018 and 2017 Dining Award for Best Deli from Orlando Magazine, two Foodie Awards for Best Deli and Best Take-Out from the Orlando Sentinel, the 2016 Best of South Florida Award for Best Deli from the Sun Sentinel and ranked eighth in the country for Family Dining by Consumer Reports.

For more information about TooJay’s, visit TooJays.com. Follow TooJay’s at twitter.com/therealTooJays and instagram.com/toojaysdeli or visit the Facebook fan page, which has over 89 thousand fans, and become a fan at facebook.com/TooJaysDeli.

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About Feeding Florida
Feeding Florida is the state’s lead organization in the fight to end hunger. Our statewide network unites 12-member food banks to provide a healthy, adequate, and consistent food supply to every community every day. Feeding Florida member food banks support more than 2,600 local charitable agencies, which provide food directly to individuals and families in need to ensure a hunger-free Florida. Each year, the Feeding Florida network provides food to the 3.3 million Floridians facing hunger, including 1.1 million children and 700,000 seniors. Feeding Florida is a unified voice regarding hunger and food insecurity by focusing on each community’s needs. To learn more about Feeding Florida, visit www.FeedingFlorida.org.

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TooJay’s Donates $6,000 to Second Harvest Food Bank of Central Florida

TooJay's Donates $6K to Second Harvest Food Bank
(Left to Right): TooJay’s Area Director Christopher Seymour, Second Harvest Food Bank of Central Florida Vice President of Development Greg Higgerson and TooJay’s Catering Manager Paula Beuchert

WEST PALM BEACH, Fla. (November 7, 2018) – Thanks to TooJay’s second annual “Too+You” campaign in September, the restaurant company donated $6,000 to Second Harvest Food Bank of Central Florida which serves Brevard, Lake, Orange, Osceola, Seminole, and Volusia Counties.

This donation is a portion of $25,000 that TooJay’s recently donated to Feeding Florida, a statewide network of Feeding America food banks providing a healthy, adequate and consistent food supply to those in need. In September, $1 of every cake slice sold was donated to Feeding Florida. Guests also made donations by rounding up their checks throughout the month.

“We are pleased to partner with and support Feeding Florida as a part of our commitment to give back to the local communities where we do business,” said Max Piet, President and CEO of TooJay’s. “Thanks to the efforts of our team members and guests, we surpassed our fundraising goal for this amazing cause.” TooJay’s team members across its 28 locations also got involved by collecting enough canned food to provide an additional 2,500 meals.

“TooJay’s support of the Second Harvest mission will literally change lives,” said Dave Krepcho, President and CEO of Second Harvest Food Bank of Central Florida. “More nutritious food for our struggling families, seniors, veterans, and homeless neighbors will be a direct result of that generosity.”

Founded in 1981, TooJay’s currently serves guests in Palm Beach and Broward counties, the Treasure Coast, the West Coast of Florida, the Orlando area, The Villages, and Polk County. Three new restaurants are expected to open in Naples, Fort Lauderdale and Dania Beach during the first half of 2019.

TooJay’s received the 2018 and 2017 Dining Award for Best Deli from Orlando Magazine, two Foodie Awards for Best Deli and Best Take-Out from the Orlando Sentinel, the 2016 Best of South Florida Award for Best Deli from the Sun Sentinel and ranked eighth in the country for Family Dining by Consumer Reports.

For more information about TooJay’s, visit TooJays.com. Follow TooJay’s at twitter.com/therealTooJays and instagram.com/toojaysdeli or visit the Facebook fan page, which has over 89 thousand fans, and become a fan at facebook.com/TooJaysDeli.
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About Second Harvest Food Bank of Central Florida
SHFBCF is a member of Feeding America – the largest charitable domestic hunger-relief organization in the United States. SHFBCF secures and distributes food and grocery products to approximately 550 local nonprofit feeding programs throughout Central Florida. Last year, with the help of food and financial donors, volunteers and a caring, committed community, the food bank distributed 54 million meals to partner programs such as food pantries, soup kitchens, women’s shelters, senior centers, day care centers and Kids Cafes. In addition, Second Harvest’s 14-week culinary program teaches foodservice-based technical, life and employability skills to economically hard-pressed adults. Second Harvest is distributing enough food to feed 58,000 people a day. To learn more about SHFBCF, visit www.FeedHopeNow.org.

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TooJay’s Donates $10,000 to Feeding South Florida

TooJay's team presenting a check
(Left to Right) Leslie Swab, Distribution Manager for Feeding South Florida (center), accepting the $10,000 check donation from TooJay’s Restaurant Support Center team members.

WEST PALM BEACH, Fla. (October 29, 2018) – Thanks to TooJay’s second annual “Too+You” campaign in September, the West Palm Beach-based restaurant company donated $10,000 to Feeding South Florida, the Feeding America food bank serving Palm Beach, Broward, Miami-Dade, and Monroe Counties.

This donation is a portion of $25,000 that TooJay’s recently donated to Feeding Florida, a statewide network of Feeding America food banks providing a healthy, adequate and consistent food supply to those in need. In September, $1 of every cake slice sold was donated to Feeding Florida. Guests also made donations by rounding up their checks throughout the month.

“We are pleased to partner with and support Feeding Florida as a part of our commitment to give back to the local communities where we do business,” said Max Piet, President and CEO of TooJay’s. “Thanks to the efforts of our team members and guests, we surpassed our fundraising goal for this amazing cause.” TooJay’s team members across its 28 locations also got involved by collecting enough canned food to provide an additional 2,500 meals.

“With TooJay’s headquarters in South Florida’s service area, we’re incredibly grateful for this partnership. Thanks to their support, TooJay’s donation will provide more than 60,000 meals to South Florida families,” said Paco Vélez, President and CEO of Feeding South Florida.

Founded in 1981, TooJay’s currently serves guests in Palm Beach and Broward counties, the Treasure Coast, the West Coast of Florida, the Orlando area, The Villages, and Polk County. Three new restaurants are expected to open in Naples, Fort Lauderdale and Dania Beach during the first half of 2019.

TooJay’s received the 2018 and 2017 Dining Award for Best Deli from Orlando Magazine, two Foodie Awards for Best Deli and Best Take-Out from the Orlando Sentinel, the 2016 Best of South Florida Award for Best Deli from the Sun Sentinel and ranked eighth in the country for Family Dining by Consumer Reports.

For more information about TooJay’s, visit TooJays.com. Follow TooJay’s at twitter.com/therealTooJays and instagram.com/toojaysdeli or visit the Facebook fan page, which has over 89 thousand fans, and become a fan at facebook.com/TooJaysDeli.
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About Feeding South Florida
Feeding South Florida® is a member of the Feeding America® network of food banks and the leading domestic hunger-relief organization serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. Providing support for 25 percent of the state’s food insecure population, its mission is to end hunger in South Florida by providing immediate access to nutritious food, leading hunger and poverty advocacy efforts, and transforming lives through innovative programming and education. Feeding South Florida distributes 50.5 million pounds (42 million meals) of food annually, to more than 700,000 individuals through direct-service programs and a local network of approximately 300 nonprofit partner agencies. Visit www.feedingsouthflorida.org or call 954.518.1818.

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TooJay’s Donates $25,000 to Feeding Florida

Team presenting a check to Feeding Florida
(Left to Right): Isreal Rodriguez, Manager at Palm Beach Outlets TooJay’s; Brett Carper, Director of Operations; Max Piet, President and CEO; Rebecca Hahessy, Representative of Feeding Florida; Rachel Richal, Director of Training; and Art Sanders, Vice President of Human Resources

WEST PALM BEACH, Fla. (October 16, 2018) – TooJay’s held its second annual “Too+You” campaign and raised $25,000 for Feeding Florida, a statewide network of Feeding America food banks providing a healthy, adequate and consistent food supply to those in need.

Throughout the month of September, $1 of every cake slice sold was donated to Feeding Florida. Guests also made donations by rounding up their checks throughout the month. Through the buying power of Feeding Florida, $1 provides 11 meals to those in need across the state. TooJay’s donation will fund more than 275,000 meals for food insecure families.

“We are pleased to partner with and support Feeding Florida as a part of our commitment to give back to the local communities where we do business,” said Max Piet, President and CEO of TooJay’s. “Thanks to the efforts of our team members and guests, we surpassed our fundraising goal for this amazing cause.” TooJay’s team members across its 28 locations also got involved by collecting enough canned food to provide an additional 2,500 meals.

“Feeding Florida is grateful to the TooJay’s community for their role in the fight to end hunger in our communities.” said Robin Safley, executive director of Feeding Florida. “This donation will allow us to continue to provide a healthy, adequate and consistent food supply to the 3.3 million Floridians facing hunger every day.”

Founded in 1981, TooJay’s currently serves guests in Palm Beach and Broward counties, the Treasure Coast, the West Coast of Florida, the Orlando area, The Villages, and Polk County. Three new restaurants are expected to open in Naples, Fort Lauderdale and Dania Beach during the first half of 2019.

TooJay’s received the 2018 and 2017 Dining Award for Best Deli from Orlando Magazine, two Foodie Awards for Best Deli and Best Take-Out from the Orlando Sentinel, the 2016 Best of South Florida Award for Best Deli from the Sun Sentinel and ranked eighth in the country for Family Dining by Consumer Reports.

For more information about TooJay’s, visit TooJays.com. Follow TooJay’s at twitter.com/therealTooJays and instagram.com/toojaysdeli or visit the Facebook fan page, which has over 89 thousand fans, and become a fan at facebook.com/TooJaysDeli.
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About Feeding Florida
Feeding Florida is the state’s lead organization in the fight to end hunger. Our statewide network unites 12-member food banks to provide a healthy, adequate, and consistent food supply to every community every day. Feeding Florida member food banks support more than 2,600 local charitable agencies, which provide food directly to individuals and families in need to ensure a hunger-free Florida. Each year, the Feeding Florida network provides food to the 3.3 million Floridians facing hunger, including 1.1 million children and 700,000 seniors. Feeding Florida is a unified voice regarding hunger and food insecurity by focusing on each community’s needs. To learn more about Feeding Florida, visit www.feedingsouthflorida.org.

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TooJay’s fall favorite menu items are back for a limited time!

Rachel Richal discusses seasonal favorites available for fall.

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TooJay’s partners with Feeding Florida to fight hunger

Rachel Richal discusses TooJay’s partnership with Feeding Florida and their fight to end food insecurity in Florida on 6 in the Mix.

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National Sandwich Month with WiLD 95.5

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