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TooJay’s CEO Max Piet wins 2019 Apogee Award

TooJay’s CEO Max Piet was the winner of the 2019 Apogee Award from South Florida Business and Wealth. Click here for the full article.


Sebastian News Daily reviews TooJay’s Vero Beach location

Andy Hodges writes:

“It’s a twist, and very good (Philly Grilled Cheese). I can see myself coming back to TooJay’s and ordering this again. The french fries were secondary, an excellent addition to the sandwich, but nothing else mattered after eating the Philly Grilled Cheese. You have got to try it. Click here to read full article.


Meals and Deals: Your Business Lunch Check-List

While the Mad Men-era three martini lunch is a thing of the past, inviting a customer, prospect or referral source to lunch is as important for business development today as it ever was. 

Starting with the menu, here’s some food for thought when you’re planning a successful business lunch:

How do I know what people want to eat? Some people say a successful business lunch is not about the food, but that’s not true. A bad meal leaves a bad taste in everyone’s mouth. Rather than polling your guests in advance about their food preferences, it makes sense to choose a restaurant with a wide variety of popular specialties on the menu, where everyone will find something they love to eat. 

Creating a “something for everyone” menu is an art and a science that TooJay’s has been cultivating for more than 30 years, and it shows. Our selection of traditional, homemade comfort food, piled-high sandwiches and fresh wraps, made-from-scratch soups, salads and desserts covers the gamut of lunchtime favorites. Timeless New York deli-style favorites are featured alongside delicious new items, respecting our authentic deli heritage while reflecting our guests’ evolving culinary preferences. When you’re tasked with pleasing everyone, TooJay’s has it all.

Is the restaurant easy to find and does it have convenient parking? A business lunch is typically not the right occasion to choose a tucked away, hole-in-the-wall restaurant. In the middle of a workday, your lunch guest is more likely to appreciate convenient access and easy parking than a culinary adventure. With 30 locations throughout Florida, TooJay’s restaurants are prominently located on major streets and in popular shopping centers, all of which have plenty of parking just steps away. 

How are the acoustics? If it’s too quiet, you’ll have to whisper and if it’s too loud you’ll have to shout. Many contemporary restaurants are designed to be noisy, with high ceilings and hard surfaces. Sparse design might be a feast for the eyes, but it can be an obstacle for conducting conversations without people at nearby tables overhearing you. The perfect solution? TooJay’s booths offer more privacy, comfort, and separation from foot traffic than chairs. 

What do I want to achieve? It’s not unusual for food to take center stage, but a business lunch, just as any other meeting, should have a purpose, whether it’s to add a personal dimension to the existing relationship or promote a specific business transaction. Determine in advance if you want to build a personal connection and establish common ground by chatting about family, vacations and other personal subjects, or whether it’s in your best interest to keep the conversation strictly business. Sometimes it’s easier to build a bond by listening more than you talk and answering your guest’s questions. 

As a welcome add-on to your lunch, stop by TooJay’s famously tempting bakery counter on your way out and choose some sweet treats to bring back to the office. Our freshly baked pastries are the best!

Last, but certainly not least, remember that the person who initiated the meeting typically picks up the check.

For more information about our menus, visit


It’s Easy to Eat Light at the Deli

Deli lovers rejoice! Watching your waistline doesn’t mean turning your back on the restaurants you love. At TooJay’s Deli, offering you an array of healthy, lower-calorie options is our pleasure. Choose from more than 200 entrées (added accent) under 600 calories on our Deliciously Lite Menu ( for breakfast, lunch and dinner or follow a few basic tips that cut the calories on all our deli classics.  

Here are six tips to get you started!

  1. Little gestures add up to big milestones. Go ahead and have the lean roast beef or turkey sandwich on fresh rye but skip the calorie-laden mayonnaise. Take it a step further and replace the French fries or potato salad (removed chips) with a side-salad and low-cal dressing or a small order of fresh fruit.
  2. Resist the bread and order an entrée like old-fashioned pot roast, but ask your server to replace the mashed potatoes with another fresh vegetable. 
  3. Be mindful of portion size. Consider eating half of everything on your plate and taking the other half home for tomorrow. 
  4. Salads are a staple for many calorie-counters, but heavy dressings and large servings can knock them off the healthy eating bandwagon. TooJay’s chopped salad of turkey, ham, egg and crisp greens with crumbled Gorgonzola and bacon on top is a wholesome, low-cal meal that stands on its own without heavy dressing. For dressing, zesty light Italian or olive oil and balsamic vinegar hit the spot.
  5. Forego creamy soups and order a healthy, broth-based vegetable soup instead. TooJay’s traditional chicken noodle soup is loaded with chicken and vegetables and only 70 calories. And yes, make it a cup instead of a bowl. 
  6. Choose your beverages wisely because sweet sodas, ice teas and juices can pack more calories than you think. Opt instead for flavorful, unsweetened drinks, like TooJay’s fresh brewed ice tea or peach tea (this is sweet puree) to accompany your meal. 

Eating lean and healthy at an authentic, New York-style deli is not nearly the challenge some people think it is when you have a Deliciously Lite Menu to choose from and some calorie-busting tips to make almost any dish work for you.   


Check out our recent review from the South Florida Sage!

“Have you ever been to TooJay’s? If not, it may be a more convenient time then ever with new locations popping up around South Florida” click here to read full review!


Homemade Solutions for Time-Starved Families

Man picking up to-go food from TooJay's

What’s the last thing most on-the-go Floridians want to do after a long day of work? For many of us, it’s cooking a made-from-scratch meal, complete with washing the dishes and cleaning up the kitchen. That’s why more people than ever before are searching for fresh, grab-and-go breakfast, lunch and dinner options. They want high-quality meals, enjoyed at home, that fit into their time-crunched lifestyles without sacrificing health and flavor.

According to a survey of nearly a thousand Working Mother readers, 55 percent of respondents agree that convenience foods help them juggle work and family responsibilities.

That’s where TooJay’s Deli comes in, with its focus on being the best restaurant for families.  There’s a reason the restaurant brand has won Best Deli and Best Take-Out from the Orlando Sentinel, Best Sandwich Shop and Best Dessert from The Palm Beach Post and other prestigious awards! 

In addition to in-restaurant dining, all 30 TooJay’s throughout Florida also feature a take-out deli where piled-high meats, homemade salads and side dishes are served every day. There are sliced-to-order deli meats like brisket, pastrami, corned beef, roast beef and turkey breast, freshly baked rye bread, as well as homemade soups, tuna, dill chicken and egg salads.  For traditional deli lovers, the deli always features bagels and lox, knishes, matzoh ball soup and other favorites. What’s more, anything on TooJay’s dine-in menu is available for take-out. 

Need to dash in and out? Here’s what to do. Order in advance by calling your local TooJay’s or place an order online or through the Delicious Rewards app, available for Apple and Android smartphones.

TooJay’s knows that one size does not fit all when it comes to balancing convenience, nutrition and taste, so its menu offers a wide array of take-out and dine-in choices. For time-starved families, TooJay’s deli counter is a great place to start.


TooJay’s Deli CEO talks future expansion

Originally reported By Matthew Arrojas  – Reporter, South Florida Business Journal on Jul 1, 2019, 1:54pm EDT

A new TooJay’s Deli is slated to open July 9 in Dania Beach, which would mark the West Palm Beach-based chain’s 30th Florida location and sixth in Broward County.

TooJay’s will hire 60 to 70 employees to staff the 5,000-square-foot eatery, expected to open this summer at 131 S. Compass Way at the Dania Pointe shopping mall. The 183-seat restaurant will serve breakfast, lunch and dinner daily.

But the deli’s CEO and president Maxwell Piet has grand plans for the chain beyond this upcoming location. While these plans start local, Piet told the Business Journal that he hopes to grow the brand nationally with over 200 future locations from its current 29 outposts.

Founded in 1981 in Palm Beach, TooJay’s has extended throughout the state to cities such as Fort Lauderdale, Orlando and Tampa. However, there are still markets in Florida that Piet hopes to penetrate, like Jacksonville.

He said the goal is to have around 45 Florida locations before going national. Right now, the focus is on renovating all existing locations before spreading more across the state. Once he hits the 45-restaurant goal, Piet said the brand would be stable enough to support national expansion.

And through it all, TooJay’s will stay company-owned.

Piet said there are no plans to franchise the TooJay’s Deli brand. He worries that franchising would lead to complications, as the brand succeeds with certain demographics and in certain locations, and leaving these decisions to franchisees could be problematic. The deli does best with seniors and families, so he needs to be sure every location targets those demographics, he said.

Additionally, the fact that most TooJay’s have attached bakeries could add further complications to franchising.

TooJay’s recently experimented with smaller restaurants with its Naples location. Downsizing the typical store could open up more real estate opportunities, leading to faster expansion, Piet said. Most TooJay’s locations are 5,000 square feet, but the Naples eatery is about 3,500 square feet. It has continued to do well, despite the smaller size, he said.

All TooJay’s locations will be remodeled in the coming months. After all remodels are complete, then the chain will turn its focus on expanding once again.


Come to Your Senses and Enjoy Dessert

Imagine a birthday, anniversary, wedding, holiday or other happy occasion without a beautiful cake as its centerpiece. Singing Happy Birthday without a cake is as unthinkable as a wedding toast without champagne! 

Key Lime Pie

Simply put, desserts make people happy. That’s why TooJay’s welcomes guests to its restaurants with a friendly hello and a display of its famous selection of freshly baked cakes, pastries and cookies, guaranteed to get a smile every time.  

What is it about desserts that makes people happy even before they’ve taken their first bite? It’s the way these irresistible creations appeal to our senses, starting with the perfect combination of color and texture. 

While our reactions may be subjective, colors are associated with eliciting specific emotions. According to the psychology of color, white, for example, usually suggests purity, while red conjures up feelings of love, pink elicits kindness, yellow suggests warmth and brown suggests strength. For the pastry chef, colors add contrast and interest to creative presentations and, combined with complimentary textures, prime our palate for an irresistible sensory experience.

Once we’ve taken our first bite, flavor comes to the fore. Is the primary flavor bold, unmistakable and perfectly balanced with other elements? For example, is the Killer Cake unquestionably a chocolate lover’s dream-come-true? Does the key lime pie present the perfect blend of tart and creamy? Primary flavors create a delicious experience and a lasting impression when they come through loud and clear. 

As we consider TooJay’s array of elegant desserts with their enticing combinations of color, texture and flavor, the question becomes which one complements our meal best of all.  All the sensory notes should be in harmony and enhance our experience in the same way as the right bottle of wine. Knowing what guests have ordered up to that point, servers can be instrumental in helping them choose the ideal finale to a perfect meal. 

Finally, there’s the WOW factor, because beautiful desserts are works of art. They’re guaranteed to grab your attention at TooJay’s and you’re sure to be saying WOW!  

If you’ve ever been there, you know what I mean.

Irresistible? You bet! It’s no wonder that guests are happy and dessert sales are humming at TooJay’s, where our senses tell us it’s time to enjoy dessert.


America’s Love Affair with Burgers

What can you say when you hear that Americans ate 50 billion burgers last year? “Wow! Americans really love burgers!” is the only reply that comes to mind. 

There are various historical explanations of how hamburgers came to be so popular, some more plausible than others. What we do know is that America’s favorite sandwich has been evolving for hundreds of years and reached its prime in the mid-20th Century with the growth of the middle class. Its simplicity — a meat patty in a roll with basic condiments – explains the hamburger’s enduring popularity among all but vegetarians. Burgers are as American as Mom and apple pie.  

America’s obsession with hamburgers has spread around the world, much like its passion for blue jeans did several decades ago. Reasonably priced and easy to eat, hamburgers are gobbled up everywhere, in countries rich and poor. There is actually a Big Mac Index used by global financial analysts to compare the value of international currencies! 

It’s easy to understand why people love hamburgers, especially when they’re made with top-quality meat and served on a great bun with fresh onions, lettuce, sliced pickles, tomatoes, sautéed mushrooms, sundried tomatoes, cheese, bacon, avocado, artisanal mustard… the choices for making a burger all your own are endless and easy. TooJay’s calls it simply great food!

Burger choices are always interesting at TooJay’s, partly thanks to creative summer LTO burger specials, available through the end of July. Guests are invited to enjoy variations of America’s favorite sandwich such as the Blackened Everything Burger (blackened sirloin topped with chive, caper and everything-spiced cream cheese, balsamic caramelized red onions, arugula and thinly sliced dill pickles), the Hangover Burger with a fried egg on top, the Avocado Burger (Freshly sliced avocado, melted Swiss cheese, arugula and lemon garlic aioli) and the Latke Sliders, which combine our famous potato pancakes with the iconic burger. 

Timeless guest favorites like the ultimate Pastrami Burger (juicy sirloin rolled in our pastrami rub and topped with tender pastrami, caramelized onions, Swiss cheese and chipotle mayonnaise) are always on the menu, because Americans love their burgers!


Fort Lauderdale TooJay’s WOWS Rick Karlin, reviewer for SFGN

“Desserts are a big attraction. The rugelach are better than Grandma used to make, and the Killer Cake” click here to read full article

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